Online Read Ebook Play Nice: The Rise, Fall,

Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment by Jason Schreier

• Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment
• Jason Schreier
• Page: 384
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781538725429
• Publisher: Grand Central Publishing

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From a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry, a riveting examination of Blizzard Entertainment's rise and shocking downfall. For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission — to make games they wanted to play — launched an empire with thousands of employees, millions of fans, and billions of dollars.   But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit marred the company's reputation and led to its ultimate reckoning. Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment, showing us what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, this is the story of what happens when the ruthless pursuit of profit meets artistic idealism.   

Play Nice: The Rise, Fall, and Future of Blizzard
Jason Schreier examines three decades of ups and downs at Blizzard Entertainment leading up to a hostile corporate takeover and a sexual misconduct scandal.
Play Nice: The Rise, Fall, and Future Of Blizzard
Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment (Hardcover) · Description. From a New York Times bestselling author and investigative journalist 
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From a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry, a riveting examination of 
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Play Nice: The Rise, Fall, and Future of Blizzard Entertainment by Jason Schreier releases on October 8th of this year. Play Nice said: For 
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By: Jason Schreier , Ben Towie Publisher: Grand Central Publishing On Sale Date: October 09, 2024 Availability: Pre-Order
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This book title, Play Nice (The Rise, Fall, and Future Of Blizzard Entertainment), ISBN: 9781538725429, by Jason Schreier, published by Grand Central Publishing 
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Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment (Hardcover) ; Description. From a New York Times bestselling author and investigative journalist 
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My next book is PLAY NICE: The Rise, Fall, and Future of Blizzard Entertainment, coming October 8 to bookstores everywhere. You can preorder it right here.

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